Dive into the enchanting world of Gigi Hadid in the new Victoria’s Secret campaign. Her mermaid hair and siren vibes are irresistibly stunning, mesmerizing us all!

The supermodel joins Emily Ratajkowski, Paloma Elsesser and Tina Kunakey in the new summer 2024 campaign

Gigi Hadid is ready to plunge into summer in Sєxy style.

The supermodel is back with Victoria’s Secret after featuring in the epic 2023 The Tour fashion show. This time, she stars in the Escape to Summer 2024 campaign, which launched on April 17.

Hadid, 28, is one of the four familiar muses — also including Emily Ratajkowski, Paloma Elsesser and Tina Kunakey — touting the retail giant’s lingerie-style swimsuits, cover-ups and more featured in the seasonal collection inspired by ‘90s and 2000s silhouettes.

PH๏τographed by Mikael Jansson, Hadid displays her famous abs in a variety of swim looks, from colorful to risqué.

In one pH๏τo, Hadid rocks a one-piece with waist cutouts. In another, she models a textured emerald green ʙικιɴι that gives her free range to pull off a pose mid-diving into a pool. (There’s a reason why she’s one of the best in the business.)

She also brings fringe back into fashion, wearing a push-up ʙικιɴι top and ʙικιɴι bottoms layered under a macramé cover skirt.

Hadid’s hair is also worth noting, since it’s styled in voluminous golden blonde mermaid waves fit for the beachside backdrop. Considering she chopped inches off of her famous tresses into a chic bob in March, it’s likely that the campaign was sH๏τ way before then.

Additional pieces from the Victoria’s Secret collection are seen on Hadid’s fellow costars.

Elsesser heats up the tropics in a bright green two-piece, Ratajkowski raises the temperature in a strappy bandeau and matching high-waist bottom and Kunakey makes a case for glam seaside style in a chain-link set.

This summer, Victoria’s Secret is also making a splash in the fragrance category, introducing a limited-edition Bombshell Escape eau de parfum with notes of guava, summer peony and lush palms evoking a sense of adventure, priced at $79.95.